2016看央視 高檔裝修用簡(jiǎn)一
——簡(jiǎn)一大理石瓷磚廣告片《高檔裝修篇》登陸央視
--GANI MARBLE TILES New Ad (Luxury decoration series) debuts on CCTV
千呼萬喚始出來！簡(jiǎn)一大理石瓷磚2016全新廣告片《高檔裝修篇》，從3月1日開始正式登陸中央電視臺(tái)CCTV-1和cctv-新聞?lì)l道，與全國觀眾見面。
It finally comes out! 2016 GANI MARBLE TILES new ad (Luxury Decoration Series) made a debut on CCTV-1 and CCTV-13 on 1st March.
簡(jiǎn)一大理石瓷磚，為追求高品質(zhì)生活的人們提供高端大理石瓷磚，不斷引領(lǐng)和推動(dòng)大理石效果在家裝中的應(yīng)用，滿足高檔裝修的需求。簡(jiǎn)一2016廣告片《高檔裝修篇》正式登陸央視，為全國觀眾詮釋“高檔裝修，不用大理石，就用簡(jiǎn)一大理石瓷磚”。
Dedicated to providing marble tiles for people in pursuit of quality life, GANI MARBLE TILES keeps leading and promoting the trends of marble application in home decoration, satisfying needs in luxury decoration. 2016 GANI new ad—Luxury Decoration Series released on CCTV delivers clearly the message that GANI MARBLE TILES for Luxury Decoration to Chinese audience.
攜手央視資源傳播高檔裝修
2016年是國家“十三五”規(guī)劃的開局之年，規(guī)劃目標(biāo)要求“到2020年國內(nèi)生產(chǎn)總值和城鄉(xiāng)居民人均收入比2010年翻一番”，這給中國經(jīng)濟(jì)繪制出更加美好的藍(lán)圖。
2016 is the 1st year of Chinese 13th Five Year Plan which proposes that by 2020, China’s GDP and per capital income of urban and rural residents double those of 2010, a beautiful blueprint for Chinese economy.
而用戶的消費(fèi)習(xí)慣跟隨世界潮流與經(jīng)濟(jì)環(huán)境也發(fā)生著重要嬗變，消費(fèi)者對(duì)和諧、舒服的家居環(huán)境產(chǎn)生新的需求，特別是對(duì)高檔裝修的需求也日益增長。
The consumption habits have changed a lot with the changes of global trends and economic environment. Nowadays, needs for harmonious and comfortable home decoration especially luxury decoration are rising among consumers.
2015年11月18日，簡(jiǎn)一摘得2016央視黃金資源桂冠，成為家居行業(yè)最大黑馬
On 18th Nov 2015, GANI Won the Bidding for Prime-time Ad on CCTV
簡(jiǎn)一大理石瓷磚，作為中國優(yōu)秀的民族品牌，瞄準(zhǔn)了中央電視臺(tái)優(yōu)質(zhì)權(quán)威的廣告環(huán)境，借力央視黃金時(shí)段的廣告?zhèn)鞑�，把高檔裝修效果傳遞給消費(fèi)者。簡(jiǎn)一廣告片正是簡(jiǎn)一與消費(fèi)者溝通的橋梁，讓消費(fèi)者了解“高檔裝修，不用大理石，就用簡(jiǎn)一。”
As an outstanding Chinese brand, GANI MARBLE TILES gives a good interpretation of the luxury decorative effect through its prime-time ad on CCTV, an authoritative platform. GANI’s ad which clearly delivers the message that GANI MARBLE TILES for Luxury Decoration is also the bridge for communication between GANI and its consumers.
簡(jiǎn)一大理石瓷磚廣告片《高檔裝修篇》在央視黃金檔播出時(shí)間表
Broadcast schedule for GANI MARBLE TILES Prime-time Ad (Luxury Decoration Series) on CCTV
歐洲團(tuán)隊(duì)打造行業(yè)廣告片詮釋高檔裝修
本廣告片男主角由代言TIFFANY & Co,BMW等國際品牌的Craig Roberts飾演，這位建筑設(shè)計(jì)師追求完美、極致。觀眾跟隨他的思緒，通過導(dǎo)演Alex Tacchi超越現(xiàn)實(shí)主義的表現(xiàn)手法，簡(jiǎn)一大理石瓷磚飛過法國巴黎埃菲爾鐵塔，飛過威尼斯，飛過埃馬努埃萊二世長廊等歐洲高端標(biāo)志性建筑，最后匯合到維納利亞宮的地面。
Craig Roberts, also the advertising spokesman of TIFFANY & Co and BMW, acts as an architect who pursues for excellence in this ad. With Alex Tacchi’s surrealistic expressing technique, GANI MARBLE TILES fly from France Eiffel Tower, first to Venice, then to luxury buildings in Europe like Galleria Vittorio Emanuele II and finally land on the floor of Palace of Venaria.
廣告片的最后，簡(jiǎn)一大理石瓷磚的裝飾效果完美還原高檔裝修場(chǎng)景，建筑師給予消費(fèi)者一個(gè)肯定的眼神，肯定“高檔裝修，不用大理石，就用簡(jiǎn)一”。
At the end of the ad, with an eye contact with the audience, the professional architect assures you the fact that GANI MARBLE TILES for Luxury Decoration.
國際著名模特Craig Roberts【英國•倫敦】
Craig Roberts, a famous international model from England
歐洲奢侈品視頻制作專家Alex Tacchi【意大利•米蘭】
Alex Tacchi, a video maker for European luxury products from Milan, Italy
著名攝影師Steven【意大利•米蘭】
Steven, a famous cameraman from Milan, Italy
大理石瓷磚高檔裝修選擇
簡(jiǎn)一是大理石瓷磚的開創(chuàng)者，自2009年開始持續(xù)創(chuàng)新，其研發(fā)、設(shè)計(jì)、生產(chǎn)技術(shù)保持全球領(lǐng)先。每年一代新品的推出，引領(lǐng)及推動(dòng)行業(yè)的進(jìn)步。大理石瓷磚，既擁有天然大理石高貴、獨(dú)特的裝飾效果，又擁有瓷磚優(yōu)越的物理性能。簡(jiǎn)一大理石瓷磚的出現(xiàn)，讓人們?cè)诟邫n裝修時(shí)，除了選擇大理石，又多了一個(gè)好的選擇。
Since the launch of marble tiles in 2009, GANI MARBLE TILES has been insisting on innovation with R&D, design and production techniques leading in the world. The emergence of marble tiles which combine the noble and unique decorative effect of marbles with excellent performance of tiles provides people an excellent option for luxury decoration beyond marbles.
目前，簡(jiǎn)一大理石瓷磚已經(jīng)成為知名地產(chǎn)、星級(jí)酒店、高級(jí)豪宅等高檔裝修的優(yōu)選品牌，出口意大利、法國等60多個(gè)國家，并被廣泛應(yīng)用于寧夏國際會(huì)議中心、希爾頓酒店、喜來登酒店、萬豪酒店、萬科地產(chǎn)、招商地產(chǎn)、綠城地產(chǎn)、銀泰地產(chǎn)等各類大型高端項(xiàng)目。
By far, GANI MARBLE TILES has become a premium brand for luxury decoration for many famous real estates, star hotels and luxury villas. GANI is distributing over 60 countries including Italy & France. GANI MARBLE TILES are widely used in many high-end projects like Ningxia International Convention Center, Hilton Shenzhen, Sheraton Hotel, Marriott Hotel, Vanke Real Estate, China Merchants Property, Greentown China Holdings Limited and Yintai Property.
2016看央視，高檔裝修用簡(jiǎn)一。
2016--Discover GANI MARBLE TILES on CCTV.
簡(jiǎn)一大理石瓷磚，聚焦高檔裝修市場(chǎng)，注重產(chǎn)品應(yīng)用效果的不斷優(yōu)化和提升，專注為顧客創(chuàng)造價(jià)值，提供真正優(yōu)質(zhì)的高端消費(fèi)體驗(yàn)。
Focusing on the luxury decoration market, GANI MARBLE TILES insists on improving the application effect of products as well as customer values with the aim of providing premium consumption experience for high-end consumers.
